Samsung wants to make Bixby even more powerful with artificial intelligence features, and leaves hints about the future of its personal assistant.
Since OpenAI presented ChatGPT to the public, the world of artificial intelligence has experienced a real revolution.
Next-generation chatbots can handle complex queries, generating responses in the form of text, images and even videos, with recent influences reaching even Hollywood circles.
Despite speculation about possibly abandoning Bixby, it seems that Samsung is determined to invest in your personal assistantaiming to enrich its tool with new features enhanced by AI.
The South Korean company expressed itself through the statements of Won-joon Choi, executive vice president of Samsung's mobile unit, suggesting a concrete desire to redefine the role of Bixby.
The goal would be to optimize user experience while making devices more intelligent and interconnected.
Assistant struggling
Samsung wants to enhance Bixby with artificial intelligence to prepare it for a more advanced future
Samsung's voice assistant, Bixby, debuted in 2017 with the Samsung Galaxy S8 series, offering various features such as real-time translations and restaurant suggestions.
However, compared with other more advanced and currently available assistants such as Google Assistant or Gemini, it showed a delay in performance conversational skills..
As suggested by Choi, this is the point on which Samsung wants to intervene: the implementation of artificial intelligence in the tool could allow users to “ask complex questions and receive detailed and relevant answers”.
Bixby could also generate content on demand, although no clear information has been provided on what it will look like once loaded with all the new features.
Central nucleus
Although almost seven years have passed since the introduction of Bixby, Samsung seems not to have abandoned the assistant
In Samsung's hypothesis, the integration of AI into Bixby could open up new opportunities for interaction between devices in the ecosystem, with a particular note on the management of smart home.
For example, users could ask Bixby for recommendations on washing programs for the washing machine based on the type of fabric, or to automatically adjust the temperature of the air conditioner considering personal preferences and weather conditions. Bixby could evolve into a nerve centerallowing users to issue commands simply and naturally through voice control, without having to resort to multiple applications or interfaces.
Samsung is not the only one trying to push the potential of AI further these days.
Apple is also expected to unveil new AI-powered features under iOS 18 at its annual developer conference (WWDC) in June.
The next few months will be crucial for the fate of Bixby and we await with interest the developments of Samsung's virtual assistant.
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