Samsung and Apple usually exchange places at the top of the list of the world's main smartphone suppliers. Since Samsung has just launched the Galaxy S24 range. However, it is not surprising to see that it beat Apple in global smartphone sales for the month of February 2024. The secret of this victory lies in artificial intelligence.
Samsung beat Apple in February because of this new feature!
The launch of the Galaxy S24 played an important role in allowing Samsung to overtake Apple and regain first place. Galaxy AI continues to be one of the biggest selling points of the company's new flagship series.
Samsung was behind Apple in second place on this list for five months until February 2024. This is when it finally managed to overtake the iPhone maker. Samsung's combined smartphone sales reached 19.69 million units in February 2024, compared with 17.41 million units for Apple in second place, according to data from Counterpoint and Hana Securities.
Sales of the Galaxy S24 range reached 6.53 million units in the period under review, contributing to this 20% share of the global market in February. In Europe, specifically, Samsung ended the month with a 34% share of all smartphone sales, maintaining its top position.
Galaxy AI even allowed Samsung to increase its share of sales in the US, at Apple's home, to 36%. This is an increase of 16 percentage points compared to January 2024. The Galaxy S24 performed particularly well in the United States, representing 52% of Samsung's total smartphone sales in the country that month.
Samsung is going all-in on Galaxy AI, even bringing it to the wider flagship lineup with the launch of One UI 6.1, allowing owners of the Galaxy S23 and Galaxy Tab S9 ranges, plus the Galaxy Z Fold 5 and Z Flip 5, try some of the new features that arrived this year.
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