No, we're not talking about a second Galaxy S24 Ultra, or the launch of the S25 Ultra in 2024. We're talking about Samsung's much-hyped change of strategy on the foldable side.
The South Korean giant wants to change the way it does things with the Galaxy Z range of devices, and so, in addition to more wallet-friendly products within the “FE” range, we will also say hello to a more Premium foldable based on the nomenclature “Ultra”.
We will have a Galaxy Z Fold6 Ultra in 2024!
Samsung is planning to launch a second Ultra in 2024
Therefore, it is not yet clear where Samsung's focus will fall on its new range of foldables. We already know that it is very likely that 4 foldables will be launched instead of just 2 (Z Flip6 FE, Z Flip6, Z Fold6 and Z Fold6 Ultra), however, we still don't know where Samsung wants to seriously bet… If on the Z Fold6 as a normal Fold foldable, or on the Z Fold6 Ultra as a special foldable.
Some rumors point to a special Z Fold6 Ultra, but with limited units, in what is a market test. This is while other rumors point to a big bet to elevate Samsung as a true key manufacturer in the world of foldables.
Here it is also worth highlighting that the launch of the new Galaxy Z should take place a little later, in September, so that there is a stronger rivalry between Samsung and Apple. After all, September is iPhone month! Which in turn seems to send the message that Samsung is not messing around in 2024.
Personally, I believe we will see a Z Flip6 FE around €700, probably based on the same hardware that gave life to the S23 FE at the end of last year. Followed by a Z Flip6 based on the same hardware that powers the Galaxy S24 Base, probably around €1000. However, we will also see a Z Fold6 based on the Galaxy S24+ hardware, probably at a very similar price. This is while the Z Fold6 Ultra will have the same capabilities as the S24 Ultra, at a price closer to €2000.
Samsung wants to create a mirror between its traditional smartphone range and its foldable range. Will it be a good idea? We have to wait and see.
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